The words innovation & sustainability are omnipresent at the time being. I would like to take the opportunity here to explain my understanding of those concepts as an entrepreneur in more detail.

For me sustainability is not only the responsible use of limited resources. I think in terms of long-term changes.
I support long-lasting concepts and well thought-out solutions. I invest in thoughtful, holistic projects and do not chase after quick sales or profits. An essential part of sustainability is treating each other with mindfulness and respect. This applies to life as well as to the living space surrounding us.

For me, innovation on the other hand describes a new approach to a challenge with the aim of achieving economic success. From new business models to classic product improvements, the possibilities are almost unlimited. I like to apply the principles of transferring, combining and expanding, and I avoid overly renewing for the sake of renewing.

In summary, we design well thought-out concepts that solve the challenges and problems of our customers in the long term. Our developments strive to conserve resources and to achieve the greatest possible effectiveness, i.e. to do the right things to the right extent – bringing added economic value not only to us but also to our customers, while at the same time improving the environment and thus benefiting society. We form our partnerships in a way that results in so-called Win-Win-Win Situations.